Moldovan winemakers want to return to Russia
Moldovan winemakers want to return to Russia, and Russian — to enter the international arena.
This was stated at the section “Winemaking”, held in the framework of the Moldovan-Russian economic forum in Chisinau.
It discussed the problems and prospects of the wine industry, presented interesting cases on the organization of the process and new technologies in winemaking, and outlined possible ways of cooperation between winemakers from different countries, reports Noi.md with reference to the official website of the forum.
One of the most important issues for Moldovan winemakers is attracting Russian investors to Moldova and promoting Moldovan wines in Russia. And the Russian side during the event, in turn, shared plans to create and promote the brand “Russian wine” abroad.
Irina Bystritski, Deputy Director of the national Bureau of grapes and wine of Moldova, told about the changes that have taken place in the last 5-10 years in the wine industry of Moldova, how the industry is organized today and how these changes can help to attract Russian investors to the Republic. “We have a strategy until 2025, it is sustainable viticulture and winemaking, and in light of this, we need to provide investors with stable development,” she said.
General Director of the Winery “Cricova” Iurie Carp presented the program of development of the enterprise and talked about how the Plant uses new technologies. “The most important event for us was the resumption of sales in the Russian market, where our wines were traditionally well recognized,” said Iurie Karp. President of the Union of winegrowers and winemakers of Russia Leonid Popovich told, in turn, about how the wine industry in Russia is arranged, and how seriously it is growing, especially in the segment of wine drinks and fruit wines. He also drew the attention of Moldovan winemakers to a practically free and very promising niche-wine materials and distillates, products from which cognacs are made, so. Russian winemakers have now formed a ” huge need for this product.”
“Our task today is to make sure that Moldovan products and Moldovan wines are sold in Russia, and to ensure that Russian money, Russian investors come to Moldova,” he said.
The Commissioner for the protection of the rights of entrepreneurs under the President of the Russian Federation Boris Titov focused the attention of Moldovan winemakers on what they need to take into account when entering the Russian market, especially when presenting expensive wines. He noted that this industry is now very actively developing in Russia. “As mushrooms grow new wineries, although almost no old enterprises”, — said Boris Titov.
He drew particular attention to the theme of the brand and the high cost of marketing, noting that the struggle in the domestic Russian market is now between quality, price and the money spent on marketing and promotion of wine. “The brand is a very important component of expensive wines, so if the Moldovan producers want to strengthen their presence in the Russian market, especially in this segment, then, of course, they will need to use all the elements of competition. Without this we can not expect that these wines will be bought,” — warned Boris Titov Moldovan entrepreneurs.
As an example, the Commissioner for the protection of the rights of entrepreneurs under the President of the Russian Federation spoke about the new strategy of Russian winemakers who are going to create and promote a common brand abroad.
“We have a program that we want to approve — the development of Russian winemaking. Including this marketing program to promote the brand “Russian wine”. We, Russian winemakers, unite to promote not their personal brands, but Russian wine in General,” he said.
At the moment, together with French advertising agencies, a marketing program is being created. “If we promote it in the West, then our own consumer will start buying it more: there is a confirmed quality, and if it is drunk there, then we are not ashamed to drink it here,” Boris Titov said.