Moldovan wine is increasingly diversifying its export markets
Moldovan wine is increasingly diversifying its export markets and consolidating its presence in Belgium and the USA. In mid-June, ten winemakers from Moldova, reunited under the brand name “Wine of Moldova. A Living Legend “, attended a business meeting with representatives of several distribution companies in Belgium. At the same time, distributors in Chicago and New York were interested in Moldovan Wine, after being invited to a Moldovan wine tasting organized by 8 wine companies in our country. The departure of Moldovan winemakers in Brussels and the USA was possible thanks to the support provided by the National Vine and Wine Office, whose main objective is to support the wine sector in order to penetrate the new export markets for Moldovan wines.
Gheorghe Arpentin, director, National Office of Vine and Wine: “The Belgian export market is an extremely important one for Moldova’s wine. For several years, five wine companies are present with their products on the store shelves in Brussels, and demand is steadily increasing. That is why we consider it appropriate to organize more direct meetings between Moldovan winemakers and local distributors, HoReCa representatives, Belgian journalists to let them know the Moldovan Wine, and to establish cooperation relations. At the same time, we aim to be much more present in the US market, which ranks 1st after the value of the wine consumed, with about 70 billion dollars over the past year. We will make the necessary efforts for Moldovan Wine to be an active presence in the USA, where each state has its own laws on the import of wine. ”
The Brussels event, hosted by the Le Plaza Brussels, the world’s oldest hotel, gathered dozens of distributors, as well as journalists and bloggers writing for magazines and specialized portals: “In Vino Veritas” invinoveritas.be), “Horeca Revue”, tasted4you.be, “les5duvin” (les5duvin.wordpress.com/les-auteurs/). Everyone had the opportunity to participate in a tasting organized in the “Walk Around Tasting” format and to know the wines of the 10 wine companies present: “Purcari”, “Asconi”, “Castel Mimi”, “Valea din Vale”, “Suvorov – Vin “,” Roots “,” Timbrus “,” Salcuta “,” Maurt “,” Fautor “. According to statistical data, in the first 4 months of 2019, more than 15,000 liters of wine were exported to Belgium, and during the previous year wine companies sold about 20,000 liters on this market.
At the same time, at the two meetings held in the USA, Moldovan winemakers managed to make their products known to American businessmen – the top management of importing and distributing quality wines, which also have an extensive sales network, at national and regional level. Thus, in the city of Chicago, 25 distributors managed to get to know the wines presented by the wineries “Suvorov Vin”, “Valea din Vale”, “Sălcuţa”, “Cricova”. At the same time, in New York, the winemakers from Asconi, Purcari, Castel Mimi and Fautor presented their products to about 50 American businessmen.
Statistical data show that in the first four months of this year wine companies exported wines worth over 9.6 million lei to the US market. In 2018, the value of exports exceeded the amount of 38 million lei. Moldovan wine is present on the US market since 2015.