Chateau Vartely decided to no longer “grow wide”
Chateau Vartely belongs to the new wave of wineries. With the release of the first products on the market, she immediately declared herself as a producer of quality wines. About how the company worked in 2018, says its CEO Lyudmila Gogu.
Last year, on the International Tourism Day, we celebrated the tenth anniversary of the Chateau Vartely tourist complex. Over the years, we have visited about 100 thousand tourists. From year to year their number is growing. In 2018 alone, we received about 20 thousand visitors. Particularly pleased that the flow of local tourists is increasing. On the territory of the tourist complex we have a lot of different events, including holidays Strawberry day, Wine Day, because we need to attract people to the source of wine production. By this we want to make the consumer more loyal to our product.
Every year we plant vineyards. Chateau Vartely plantations are located in the Codru zone (near the village of Jora de Mijloc), where we grow white grapes and Pinot noir, and in the Valul lui Traian zone (near the village of Budjak). Since in recent years, the demand for local grape varieties has increased, we are laying more plantations with them, as well as with such scarce varieties as Malbec, Saperavi. In 2018, we planted 15 hectares of vineyards in the south. And in the perspective of development until 2020, we still plan to lay plantations on 15-20 hectares in the central zone. We also want to add Riesling, Fetiaski-regale, maybe something else from the Pino and Viorica groups, i.e. again scarce varieties and local. Currently, the total area of the company’s vineyards is 340 hectares. In recent years, we have taken into account the possibility of maximally mechanizing all work, including combine harvesting, because every year the shortage of labor is felt more and more.
Simultaneously with the growth of the resource base, we are expanding the capacity for aging quality wines. In 2018, 100 French barriques (from French and American oak) and 70 Hungarian were purchased, because it is impossible to limit the winemaker in experiments with different types of oak. Earlier we also used Moldovan barrels, because It seems to us that Moldovan oak emphasizes the autochthonousness of wines from local grape varieties. We are pleased with these experiments.
The expansion of the barrel park occurs in response to how the market reacts to the aged wines. The largest consumer of such wines is the local market, as well as in Romania, Great Britain, and China. In addition, with the return of our wines to Russia last year, we certified there all high-quality wines, including Taraboste.
Analyzing the structure of quality wines in our portfolio, we noticed that the proportion of dry wines is growing in relation to semi-dry and semi-sweet wines. They ensured the growth of sales in value terms by 10-15%. We have achieved the goal set for 2018 – to double sales in Romania.