Initiative to expand the scope of wine advertising.
Amendments to the federal legislation are developed by specialists of the department.
The Ministry of Agriculture of the Russian Federation has taken the initiative to expand the scope of wine advertising. As the TASS news agency reports on June 25, a draft federal law on amending the law on advertising is being developed in the depths of the ministry. Earlier, an initiative group of the Association of winegrowers and winemakers “Sevastopol” addressed the Ministry of Agriculture with the initiative of making such amendments.
– The draft law is supposed to allow outdoor advertising of wine with a protected geographical indication (PGI) and a protected appellation of origin (ZNMP) in the territories where such products are manufactured, the news agency said.
If amendments to the law are adopted, then advertising of wine from ZGU and ZNMP can be placed within a radius of 200 km from production sites along highways, at entrances to airports, major shopping facilities and hotels.
– Currently, the institute of wine production with PGI and ZNMP in our country is in the process of active development. Companies invest in production, create their own vineyards and nurseries, thanks to state support, the number of small wineries increases, say representatives of the Ministry of Agriculture, adding that the practice of placing information about wine products on outdoor advertising structures is common in many countries of the world and is an effective way to promote domestic wine.