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The Perekrestok trading network has launched a new virtual club, O! Wine

The Perekrestok trading network has launched a new virtual club, O! Wine. The service is a special section in the “clubs” category of the “My Crossroads” mobile application, available to all registered users of the application.

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Thanks to the new service, customers can familiarize themselves with the Crossroads wine assortment, the cost of various drinks, and check their availability in a particular store network. In the supermarket itself, by scanning the barcode of the bottle through the application, the customer will receive all the information about the product in his hands in a couple of seconds.

The club “O! Wine” has collected all the necessary data about all the wines presented on the shelves of the “Crossroads”: brand, history of the variety, compatibility with dishes, etc. In addition, each card contains wine ratings in various ratings, both professional and amateur, for example, Wine Spectator, Robert Parker, Russian Wine Guide 2019, as well as Vivino.

For Crossroads, launching such a service is not the first successful experience. Since 2018, the Whiskey Club has been available to customers. Services are similar in structure. The “Whiskey Club” has detailed information about more than a hundred names of the drink, as well as a cocktail calculator. As a bonus for users of the mobile application in the club sections, special offers for the purchase of alcoholic beverages at the “Crossroads” are available.

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