The first “smart” speaking label was patented and put into circulation
The first “smart” speaking label was patented and put into circulation, besides with a virtual assistant, the winery Cantina Colli Murgia di Gravina in the region of Bari, the region of Puglia, which produces exclusively organic wine.
This is the first label that creates an interactive interaction between producer and consumer and is the first virtual assistant in the wine sector, which is activated by reading the QR code of the label from a smartphone. In such a straightforward way, you can get information about the winery, its wines and dishes that they mix well with, book places for organized tastings and trace the history of wine and winery production, which is described in detail in the video report.
Saverio PEPE, director of the winery, explains:
“The idea is to restore trust between the producer and the consumer, largely lost by many wineries, because they delegated this area exclusively to distributors and sellers of their goods. Thanks to this innovation, we are able to track consumers of our products, including in countries where we have never had sales. We get scanned images of our products even from Chile and the Philippines. ”
While the visiting card of this product, that is, the label, is artificial, since it was created using artificial intelligence, the contents of the bottle, that is, wine, are the most natural products. All wines of this enterprise are of organic origin, certified as “bio”.
This winery was the first in the Apulia region to launch exclusively wine of organic origin, without any chemicals or additives, which significantly increases the cost of production.