Launch of the updated De Kuyper line in the Russian market
August 20, 2019, Moscow, Russia – The Rust Group of Companies, the largest producer and distributor of alcoholic beverages in Central and Eastern Europe, and De Kuyper Royal Distillers, the world’s No. 1 producer of cocktail liquors, announce the launch of the line on the Russian market De Kuyper in an updated design.
The brand’s new slogan – “Own the Cocktail” (“Become a Cocktail Pro”) – expresses the main concept of De Kuyper: making the preparation of a cocktail and choosing the most suitable liquor as simple as possible. The updated line includes both classic liquors in an easily recognizable elegant restrained design, as well as more bold variations, decorated in a bright creative style. Thus, you will immediately notice the difference between liquor for a traditional cocktail and liquor for a new and unusual mix.
An important place in the line of classic liquors is occupied by: the main ingredient of the Margarita cocktail is De Kuyper Triple Sec, the bright component of Espresso Martini is De Kuyper Crème de Café and the indispensable De Kuyper Blue Curaçao in the Blue Lagoon cocktail. Today, the most popular tastes of De Kuyper liquor are: watermelon, passion fruit and wild strawberries. In addition, De Kuyper will soon replenish the assortment with peach and pineapple flavors, which will be no less popular.